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marketing
Noun
tiếp thị, marketing
the act or process of selling or advertising a product or service, usually including market research
"The team analyzed data to improve their marketing campaign."
direct marketing
Noun
tiếp thị trực tiếp, bán hàng trực tiếp
the practice of selling products or services using phone, mail, or email
"Direct marketing strategies , like SMS marketing , provide businesses with a quick and efficient way to communicate special offers and updates directly to customers ' mobile devices ."
telemarketing
Noun
tiếp thị qua điện thoại, marketing qua điện thoại
a method of selling and promoting goods and services by phone
"Advances in technology have allowed telemarketing firms to use predictive dialing systems to increase the efficiency and volume of their calls ."
viral marketing
Noun
tiếp thị lan truyền, quảng cáo lan truyền
a method of marketing in which a company encourages customers to share information about its services or products by email or on social media
"The company 's viral marketing campaign involved creating a funny video that quickly spread across social media , attracting millions of views and new customers ."
engagement marketing
Noun
tiếp thị tương tác, tiếp thị quan hệ
the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand
"Engagement marketing is effective at trade shows , where companies set up interactive booths with hands-on product demonstrations and activities to engage attendees and generate interest ."
guerrilla marketing
Noun
tiếp thị du kích, tiếp thị không theo lối thông thường
the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention
"A restaurant used guerrilla marketing by placing life-sized cardboard cutouts of their signature dishes in unexpected locations , sparking curiosity and driving foot traffic to their venue ."
remarketing
Noun
remarketing, tiếp thị lại
the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action
"By using remarketing techniques, the fitness app was able to remind users who had downloaded the app but not subscribed to premium features, highlighting the benefits and promotions to entice them to subscribe."